Chapter 10 - Chapter 10 Data Collection Methods Chapter...

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Chapter 10 Data Collection Methods
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Chapter Objectives Be familiar with the various data collection methods (both qualitative & quantitative data gathering) Know the advantages and disadvantages of each method Discuss the unstructured, structured, face-to-face, telephone and computer-assisted interview Evaluate questionnaires, distinguishing between ‘good’ and ‘bad’ questions therein
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Interviewing 1. Pattern of the interview 2. Listening 3. Questioning 4. Paraphrasing 5. Probing 6. Summarizing 7. Non-verbal behavior
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Types of Interviews 1. Structured vs Unstructured 2. Face-to-face 3. Telephone 4. Computer assisted
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Advantages and Disadvantages of Personal or Face-to-Face Interviews
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Advantages and Disadvantages of Telphone Interviews
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Ethics and the Researcher 1. Guarding privacy of respondent 2. Avoid intrusive information 3. Self-esteem and self-respect of respondent 4. No one should be forced to respond 5. Debriefing of respondents 6. No physical or mental harm 7. No misrepresentation or distorting in data
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Definition of a Questionnaire A questionnaire is a pre-formulated written set of questions to which respondents record their answers, usually within closely defined alternatives
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Why are Questionnaires important? Managers and business practitioners must : have a working knowledge of the common business research processes with limited knowledge they could run a high risk of potential litigation be aware of the weaknesses of the resultant data from that limited questionnaire be able to understand & interpret the analysis need to know when to call in experts to provide assistance
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When to use a Questionnaire? When the researcher knows precisely
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Chapter 10 - Chapter 10 Data Collection Methods Chapter...

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