Ennovative_Consulting_Marketing_Plan_2008

Ennovative_Consulting_Marketing_Plan_2008 - Table of...

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Unformatted text preview: Table of Contents Executive Summary...........................................................................................................2 Situational Analysis............................................................................................................3 Strengths....................................................................................................................3 Weaknesses...............................................................................................................3 Opportunities.............................................................................................................4 Threats.......................................................................................................................4 Overview of the Competition.............................................................................................5 Cooler Market in Canada..........................................................................................5 Environmental Analysis............................................................................................5 Strategic Groups........................................................................................................5 Objective of the Promotional Plan...................................................................................10 Target Audience...............................................................................................................10 Key Messages...................................................................................................................11 Strategy.............................................................................................................................12 Integrated Marketing Communication Tools (IMC)........................................................13 Tactical Execution............................................................................................................21 Time Frame......................................................................................................................22 Budget..............................................................................................................................23 Measurement and Follow-up............................................................................................24 Conclusion........................................................................................................................25 Appendixes.......................................................................................................................27 1 Executive Summary Ennovative Consultings marketing plan for Black Fly Beverage Company was designed in the same aggressive and determined manner as the Canadian insect, the black fly. Although Black Fly is still a young company in terms of years in production, and in comparison to their competitors, through the hard efforts of Rob and Cathy Siskend-Kelly, the company has...
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This note was uploaded on 10/12/2010 for the course ACCOUNTING AA551 taught by Professor Monk during the Spring '10 term at UWO.

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Ennovative_Consulting_Marketing_Plan_2008 - Table of...

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