chapter1 - Welcome to MKT 310 Consumer Behavior Professor:...

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Welcome to MKT 310 Consumer Behavior Professor: Dr. Maura Scott
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2 Today’s Agenda Review of the Course Syllabus and Group Project Ice Breaker and Introductions 3x5 Card Info Name Phone number What other classes are you currently taking? Where do you work? Career Aspiration Assignment for Next Class Chapter 1 – Understanding Consumer Behavior
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Syllabus We will discuss the highlights … please read the syllabus carefully on your own! 3
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Dr. Maura Scott 4 The best way to reach me: EMAIL: maura.scott@uky.edu Office Hours: Tu/Th 12:30 – 2:30 p.m. Stop by during office hours! 455W Motorola
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Syllabus – Course Objectives Acquire knowledge and understanding of consumer behavior. Consumer decision making process What influences purchasing behavior The role of products in consumers’ lives and society. Skills to take to the workforce! As future marketers, you will learn and apply your understanding of consumer behavior to analyze marketing problems. 5
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Performance Evaluation Assignments Exam 1……………. ..……….….…… 200 points Exam 2……………………………… 200 points Exam 3………………………………. 200 points Team Projects and Assignments…… 300 points Participation………………………… 100 points TOTAL1000 pts. Grade Calculation 90.00 – 100% A 80.00 – 89.99 B 70.00 – 79.99 C 60.00 – 69.99 D Below 60% E 6
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Exams – 600 points (3 @ 200 points) Covers material from the text, lectures, group exercises, guest speakers, and class discussions. Make-Up Exams: Make-up exams will be given at the professor’s discretion, when the student notifies the professor in advance with a documented university-approved excuse. If you fail to attend class on the day of an exam without appropriate notification / documentation, you will earn a ZERO on the exam. Exams are scheduled for the dates listed on the schedule (last page of this syllabus). It is important to come to every class, as exam dates are subject to change. 7
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300 total points Using Consumer Behavior theories to understand how and why they work from a consumer’s perspective Four Assignments on the syllabus: 1. The focus of your project is on using concepts learned in class to understand how and why they work from a consumer’s perspective. 2. The group project is an original primary research project, not a library paper. In other words, you collect primary data (in the form of a survey) and analyze it. 3. The team gets to choose its own topic. Unscheduled in-class team activities and assignments. You must be present to participate . Peer Evaluation Form
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This note was uploaded on 10/12/2010 for the course CHE 150 taught by Professor Bonner during the Spring '10 term at Kentucky.

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chapter1 - Welcome to MKT 310 Consumer Behavior Professor:...

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