{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Marketing review - Marketing What is Marketing Anticipation...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Marketing October 23, 2007
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
What is Marketing? Anticipation and creation of demand through the exchange process. Key #1: Consumer orientation Key #2: Understand the external environment Key #3: Identify the target market Key #4: Differentiation through the marketing mix Key #5: Consistency in communications
Background image of page 2
Ad Age Marketer of the Year: Nintendo Nintendo Wii How old are traditional gamers? Who is the traditional gamer? Nintendo Wii target market(s)…
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Ad Age Marketer of the Year: Nintendo Primary competition Playstation 3 and Xbox 360 Product Differentiation Playstation 3 and Xbox 360 Nintendo Wii
Background image of page 4
Ad Age Marketer of the Year: Nintendo Price (MSRP at launch) Playstation 3: $599 X Box 360: $399 Nintendo Wii: $250
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Ad Age Marketer of the Year: Nintendo Place & Promotions Ambassador parties Norwegian Cruise Lines Senior citizens homes Advertisements Wii would like to play
Background image of page 6
Ad Age Marketer of the Year: Nintendo
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}