MKT 280 - Ch 2 - Fall 2007

MKT 280 Ch 2- - Chapter2 Internal External External Environment is not controllable Demographics Economic Conditions Social C

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    Environmental Factors Chapter 2
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    The Marketing Environment Marketing environment – SWOT  Internal Strengths and Weaknesses External  Opportunities and Threats
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    External Marketing Environment Demographics Social Change Economic Conditions Political & Legal Factors Technology Competition Environmental Scanning Target Market Product Place Promotion Price External Environment is not controllable Ever-Changing Marketplace
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    Social Environment Obesity up in 31 States as of 2007 Diet types Nutrisystem Mediterranean  South Beach
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    Shifts Occurring in U.S.  Demographics Ethnic Composition Hispanic population is the highest growth rate. 22.5 million in 1990 to 90 million in 2000 Overall minority population expected to equal  majority population by 2050. 
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    Economic Environment Current Economic Trends/Indicators DJIA – up 90% in 5 years Unemployment rate: 4.6%
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This note was uploaded on 10/13/2010 for the course MKT B280 taught by Professor Lawrence during the Fall '08 term at Loyola New Orleans.

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MKT 280 Ch 2- - Chapter2 Internal External External Environment is not controllable Demographics Economic Conditions Social C

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