MKT 280 - Part 5 - Ch 14 and 15

MKT 280 - Part 5 - Ch 14 and 15 - Distribution...

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Distribution Part 5: Chapters 14 and 15
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Objectives To understand the role of the channel To discuss the role of the value chain and the value  delivery chain in the distribution process To describe the importance of wholesaling Understand channel conflict
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What is a Marketing Channel Marketing Channel The set of interdependent organizations  involved in the process of making products or  services available for consumption or use by  consumers or industrial users.
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The Distribution Process        Value Chain Total Delivered   Product Level of                 Satisfaction Supplier/  Manufacturer       Goals                 Distribution         Intermediary  Goals Customer  Goals  
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Channel Functions Functions  Functions  Performed in       Performed in         a Channel            a Channel             of Distribution
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This note was uploaded on 10/13/2010 for the course MKT B280 taught by Professor Lawrence during the Fall '08 term at Loyola New Orleans.

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MKT 280 - Part 5 - Ch 14 and 15 - Distribution...

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