MKT 280 - Part 5 - Ch 16

MKT 280 - Part 5 - Ch 16 - Retailing Part5Chapter16...

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Retailing Part 5 – Chapter 16
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Retailing  Major Functions Sorting goods and/or services Provide information Store products and take them to sales floor Facilitate and complete transactions Final stage of distribution
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Retailers Ownership type Independent retailers Retail chain Retail franchising Leased department
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Store and Non-Store Retailing Store retailing Mass merchandisers/supercenters Specialty stores Convenience stores Supermarket  Warehouse club
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Store and Non-Store Retailing Non-Store retailing Catalogs and Direct mailing Vending machines Home shopping Direct sales Internet
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Considerations in Retail Planning Store location Investor considerations Atmosphere (Servicescape) Technological advances Scrambled Merchandising Wheel of Retailing
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Discounters vs. Specialty Stores Discounters Strategy  Less expensive 
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MKT 280 - Part 5 - Ch 16 - Retailing Part5Chapter16...

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