undergraduate marketing and the new paradigm

undergraduate marketing and the new paradigm - Marketing...

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Marketing and the New Paradigm in Business
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The Keystone Concept The viability of an organization is determined primarily by the cohesiveness of its value generating system. This value generating capacity must be aligned with the wants/needs of customers. The compilation of value generating capacities must be competitively differentiated. Numerous value generating systems exist that companies can use, some of which are more powerful than others.
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Alignment of Capacity with Need Satisfaction Yields Profits Profits Value Generating Capacity of the Company Need Satisfaction Of Customers
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The Battle of the Paradigms Traditional Emerging
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The Concept of Paradigms Roughly, a paradigm is a world view or Weltanschauungen. A paradigm serves as a filter through which all perceptions are fed--how we interpret reality. Paradigms determine our future actions.
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What is the Emerging Paradigm? The linchpins of the emerging paradigm are (1) a fundamental understanding of customer needs and wants and (2) a desire to exceed the expectations of customers in all cases; that is, strategically controlling expectations in markets. To exceed customer requirements consistently requires specialized management techniques, as well as statistical tools, used under a highly disciplined approach. Efforts are placed on systems and processes, which are critiqued on value-adding capability.
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An Overall View of the Model Leadership Service Quality Employee Involvement and Systems Improvement Reliability On-Time Delivery Errors and Defects Organization Benefits Costs Employee Turnover Health Productivity Customer Satisfaction Customer Retention Complaints Word-of-Mouth Competitiveness Profit Market Share
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The vast majority of problems are caused by systems and not people. Removing the causes of problems in the system will inevitably lead to improved quality, customer satisfaction, and profitability. People create and execute systems; therefore, the system is bound by the capability of the people who create and execute the system--but the system is essentially all that matters. Virtually all failures are created by the system that created
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undergraduate marketing and the new paradigm - Marketing...

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