Undergraduate buyer behavior

Undergraduate buyer behavior - Buyer Behavior There is only...

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Buyer Behavior There is only one boss--the customer. And he can fire everybody in the company from the chairman down, simply by spending his money somewhere else. Sam Walton Listen to the whispers, and you won’t have to hear the screams. Cherokee Expression
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Overview Satisfying customers' needs is important to marketing. People are very different. To understand consumption, we must try to understand people and their motivations. Organizations should seek to satisfy only the customers capable of being satisfied by the organizations capabilities. Organizations must understand their customers.
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Definitions Buyer behavior--the process by which consumers and organizational buyers make purchase decisions. Consumer behavior--the buyer behavior of the ultimate consumer The activities in which people and organizations engage when selecting, purchasing, and using products and services, so as to satisfy needs and wants. Such activities involve mental and emotional processes, in addition to physical actions.
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Central Questions Asked Why do buyers buy? Why do buyers buy what they buy? Why do buyers buy when they buy? Why do buyers buy where they buy? Why do buyers buy how they buy? The answers to these questions are critical to the success of any business.
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Did you know--In an average day Americans . ...... -- Eat 5.8 million pounds of chocolate candy -- Use 550,000 pounds of toothpaste and gargle 69,000 gallons of mouthwash. -- Eat 228,000 bushels of onions -- Eat 47 million hot-dogs -- Buy 38,000 Ken and Barb dolls -- Snap up 82,000 mousetraps -- Buy over 30,000 automobiles -- Spend $200,000 to buy roller skates
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Motivation Perception Learning Attitude Personality/Lifestyle Purchase Motivation Time Surroundings Purchase Situation Psychological Variables Family Social Class
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This note was uploaded on 10/13/2010 for the course MKT B280 taught by Professor Lawrence during the Fall '08 term at Loyola New Orleans.

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Undergraduate buyer behavior - Buyer Behavior There is only...

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