undergraduate marketing your career

undergraduate marketing your career - Applying Marketing...

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Applying Marketing Principles to Your Career
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"THE CHOICE IS NOT WHETHER TO MARKET OR NOT TO MARKET. THE CHOICE IS WHETHER TO DO IT WELL OR POORLY." ----PHILIP KOTLER
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MARKETING PRINCIPLES APPLY ACROSS ALL EXCHANGES MOST ACTIVITIES CAN BE VIEWED AS EXCHANGES BETWEEN INDIVIDUALS AND/OR ORGANIZATIONS EXAMPLES: ORGANIZATION -----> INDIVIDUAL CONSUMER MARKETING ORGANIZATION----->ORGANIZATION INDUSTRIAL MARKETING INDIVIDUAL -----> INDIVIDUAL DATING, MARRIAGE, FRIENDSHIP INDIVIDUAL -----> ORGANIZATION JOB SEARCH
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FIVE ESSENTIAL MARKETING FACTORS CUSTOMERS--TARGET MARKETS PRODUCT PROMOTION PRICE P-DISTRIBUTION Let’s see how each can be applied to a job search.
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CUSTOMER---TARGET MARKET (POTENTIAL EMPLOYER) THE BIG QUESTIONS HERE: WHAT DO YOU WANT OUT OF LIFE? WHAT ARE YOUR CAREER ASPIRATIONS? WHAT IS YOUR DEFINITION OF SUCCESS? TWO SMALLER, MORE MANAGEABLE QUESTIONS: IN WHAT INDUSTRY DO I WANT TO BE? FOR WHAT COMPANY DO I WANT TO WORK?
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TACKLING THE BIG QUESTIONS------ UNFORTUNATELY, FEW PEOPLE CAN OFFER YOU ASSISTANCE. CAREER COUNSELING SELF-EXAMINATION ROLE MODELS ----DON'T FEAR; MOST PEOPLE DON'T TRULY KNOW.
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TACKLING THE SMALLER PROBLEMS INVESTIGATE AT THE INDUSTRY LEVEL LOOK AT YOUR SKILLS BEYOND SCHOOL family background part time jobs
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This note was uploaded on 10/13/2010 for the course MKT B280 taught by Professor Lawrence during the Fall '08 term at Loyola New Orleans.

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undergraduate marketing your career - Applying Marketing...

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