Unformatted text preview: -Langue vs. Parole-he "father" of modern linguistics , proposed a dualistic notion of signs, relating the signifier as the form of the word or phrase uttered, to the signified as the mental concept. It is important to note that, according to Saussure, the sign is completely arbitrary, i.e. there was no necessary connection between the sign and its meaning. Levi-Strauss-Kinship Structure...
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- Spring '10
- Semiotics, Saussure, formal structures Pragmatics