Disney Case Study .docx - Running Head Disney Case Study...

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Running Head: Disney Case Study Styles 1 Disney Case Study Christian Styles Dr. Franklin Aviles-Santa BUSN-4390 11 March 2020
Running Head: Disney Case Study Styles 2 Introduction To start this paper off I am going to be discussing Disney. Walt Disney company is an entertainment business that has nationwide theme parks and historical movie lines. They are known for their movie characters like Mickey Mouse and Donald Duck. But we are going to take a deeper drive into Disney and look into the finances and the company’s growth rather than just movies or their theme parks. Now let’s dig into this case study and answer the first question, what is Walt Disney Company’s corporate strategy? What is Walt Disney Company’s corporate strategy? What is a corporate strategy? The definition of this is “hierarchically the highest strategic plan of the organization, which defines the corporate overall goals and directions and the way in which will be achieved within strategic management activities.” Walt Disney has done a great job making their strategy as well as continuing to improve on it as time goes by. There are three major key factors in their corporate strategy with the first one being technological advances. They have been able to create many movies and shows that are better quality then competitors. The second factor is family entertainment. Walt Disney has been able to create a safe and fun environment for families. Not only does that include their movies and shows but also the theme parks. These theme parks allow for families to make memories in a child friendly atmosphere. My last factor would be how they are expanding. They have built a new park in china and, they are buying other companies out like Marvel. Walt Disney has done a great job with their corporate strategy because they are always expanding and changing to fit society.
Running Head: Disney Case Study Styles 3 What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio? In my opinion, I believe that Disney is doing quite well. Not only in this moment but also long term. The main reason that they are successful and will be relevant in the future is because of the two main companies they have bought out. These two companies are Pixar and Marvel. Pixar was bought out by Disney in 2006 which gave Disney the rights to classic movies such as Toy Story and Finding Nemo which are mainly kid movies. Eventually Disney expanded more when they purchased Marvel in 2009. This was a big purchase for them, but it also opened doors to a different audience that Disney hasn’t had. Disney now can acquire people who are interested

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