WPC 301: Business Forum
- Class #1)
Workbook is due July 1
@ 4 PM.
Final is cumulative, multiple choice, and T/F on July 1
@ 4 PM.
Test= 20 points
Workbook= 40 points
Final= 30 points
Pretest= 10 points
Book: Never Eat Alone by Keith Ferrazzi with Tahl Raz
Notes: will be your responsibility to print notes and bring them to class.
applied strategic thinking
strategic: doing things on purpose
“tactics without strategy is the noise before defeat”- sun tzu
design: applying successful solutions from one problem to help solve a problem
the only competitive advantage you have now is design
1. my current state: student
2. my future state: occupation (what I physically do to earn money)/industry
(what you’re passionate about)
3. this change of state must take effect on: graduation
components: a mental toolset that combines the following characteristics
-personal: needs to be something you value highly
-future focused: oriented towards the future, not the past
-emerging: be flexible
tactics check list: define objective, define environment, identify targets, analyze targets,
define multiple scenarios, evaluate scenarios for action, evaluate results as ROI,
measure results, develop ground rules, create measurables, overcome resistance to
change, engage in high probability activities, repeat
essential questions: why am I doing this? who stands to gain/lose? how will my role
change in the future? what skills are required now? etc.
strategic operators: what or how can I create value?
-prepare, anticipate, discover (student groups), improve (presentations, public
speaking), refine, innovate, initiate (start now), expedite, streamline, react (be
aware of global market), preempt
dashboard gauges: what or how can I prepare?
audiences, relationships, your product attributes, resources, processes (strategy),
action required: prepare then act…
-accelerate under control