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Unformatted text preview: Consumer Behavior Culture Factors Ex) Green Movement Subculture: Ex) Male/Female, Generational, Ethnic Social Classes Budweiser Commercial: Showed American elements such as competition, tradition, etc Bud Light Commercial: Aimed at the Male Subculture, Manlihood. Also aims at the social class with the wine and cheese theme. Ethnic Subcultures Hispanics: Ex) Home Depot came up with paint colors that are targeted at the Hispanic culture such as Juicy mango, etc. African Americans: Ex) Queen Latifahs Covergirl Line Asian Americans Social Factors disassociative Aspirational Ex) Lexus Self-parking Ad Dissassociative Ex) The Luxury Car for people who cant park themselves (Parody on Lexus Ad) Role: Pepsi Max Ad for MEN...
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