05s_ImpCont

05s_ImpCont - Department of Department of Marketing...

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Unformatted text preview: Department of Department of Marketing Marketing Prof. Joseph Salvacruz Prof. Joseph Salvacruz MARK 512 MARK 512 Implementation and Implementation and Control Control MARK 512 Marketing Strategy and Policy JC Salvacruz 2 Chapters Chapters Organizing and Planning for Effective Implementation 12 12 Measuring and Delivering Marketing Performance 13 13 MARK 512 Marketing Strategy and Policy JC Salvacruz 3 The Implementation Process The Implementation Process Requires a plan that outlines... 1. what activities are to be implemented 2. who will be responsible for them 3. the time and location of implementation 4. how it will be done MARK 512 Marketing Strategy and Policy JC Salvacruz 4 Gantt Chart Gantt Chart MARK 512 Marketing Strategy and Policy JC Salvacruz 5 Key Factors for Implementation Success Key Factors for Implementation Success External Environment SBUs performance Marketing plans for individual product-market entries SBUs orgl structure: interfunctional coordination process Corporate:SBU relationship R&D Mfg Finance MARKETING Corporate Strategy SBUs Strategy MARK 512 Marketing Strategy and Policy JC Salvacruz 6 Where the Performance Goes Where the Performance Goes Turning Great Strategy into Great Performance by Michael C. Mankins and Richard Steele MARK 512 Marketing Strategy and Policy JC Salvacruz 7 Exhibit 13.2 Exhibit 13.2 The Control Process The Control Process Setting standards of performance Specifying the necessary feedback data Obtaining the needed control data Evaluating feedback data -- explaining gap between actual and given standards of performance Taking corrective action MARK 512 Marketing Strategy and...
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This note was uploaded on 10/14/2010 for the course MARK 512 taught by Professor Joseph during the Spring '10 term at HKUST.

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05s_ImpCont - Department of Department of Marketing...

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