Applied Strategic Thinking - Strategy template

Applied Strategic Thinking - Strategy template -...

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Unformatted text preview: <YOUR COMPANY> STRATEGIC THINKING SUMMARY MGMT 551 MBA Elective course UST, Hong Kong <Your Name> Executive Summary Situation Complication Strategic Issue “_______?” Action Recommended Rationale 1) 2) 3) Executive Summary Detailed Rationale 1) a) b) c) 2) a) b) c) 3) a) b) c) BACKUP: Strategic Analysis i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. Our strategic assumptions Our organisational assumptions Our current strategy Jobs we do for our customers Our value proposition Our activity map Analogies for our strategic issue Competitor analysis Future trends Future scenarios Summary of strategic alternatives Evaluation of strategic alternatives Insights OUR STRATEGIC ASSUMPTIONS Assumption Behaviour it causes Why is this assumption useful? What would be possible if it was dropped? How would we test this assumption? 1) 2) Click to edit Master subtitle style 3) Insights ORGANISATIONAL ASSUMPTIONS Assumption Behaviour it causes Why is this assumption useful? What would be possible if it was dropped? How would we test this assumption? 1) 2) Click to edit Master subtitle style 3) Insights OUR CURRENT STRATEGY CUSTOMERS PRODUCTS MARKETS CHANNELS VALUE PROPOSITION ACTIVITY MAP RESOURCES-CORE COMPETENCES-VALUES (processes) DRIVING FORCE PURPOSE Insights JOBS WE DO FOR OUR CUSTOMERS Customer “jobs” 1) Top 3 customer benefits 1) 2) 3) Customer Alternatives Overserved Features Underserved Features 2) 1) 2) Click to edit Master subtitle style 3) 3) 1) 2) 3) Insights OUR VALUE PROPOSITION Performance 10 9 8 7 6 4 3 2 1 0 5 Click to edit Master subtitle style Most What Customers Value Least Insights OUR ACTIVITY MAP Insights ANALOGIES FOR OUR STRATEGIC ISSUE Issue: Analogies 1) Source solution Why similar? Why different? Is analogy useful? 2) Click to edit Master subtitle style 3) Insights COMPETITIVE ANALYSIS Named competitor: Asymmetry 1 2 3 How could we exploit this asymmetry? 1 Click to edit Master2subtitle style 3 1 2 3 Insights FUTURE TRENDS AND SCENARIOS Strategic timescale: 20XX Trends 1 2 3 4 5 Click to edit Master subtitle style Bets 1 2 3 Inflections 1 2 Insights FUTURE SCENARIOS Scenario 1 Scenario 2 Scenario 3 Insights ALTERNATIVE STRATEGIES Scenario 1 Scenario 2 Scenario 3 Insights ALTERNATIVE STRATEGIES 10 year ambition Driving Force 1 To become ….. Driving Force 2 Driving Force 3 Future Product/ Customer scope Future channels Future market scope Value proposition Core Competences required Where will growth come from? Main competitor Insights EVALUATION OF ALTERNATIVE STRATEGIES DF 1 Fit with future scenarios One point justifying this assessment DF 2 DF 3 Ability to win Ability to execute Overall ...
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