Unformatted text preview: Herb‟s distinctive leadership style? What do you think SouthWest‟s “driving force” is? What is their purpose? [research this online] Do Southwest need to change their strategy and their values to keep up in today‟s aviation market? Southwest bid for Frontier Airlines (Denver based) in July 2009. How do acquisitions fit their strategy? LEARNING OBJECTIVES: Apply strategic frameworks/concepts: Value Proposition Driving Force/Purpose Resource-Process-Values Operational capabilities and policies delivering competitive advantage Company culture and values delivering competitive advantage Understand how a strategy fits together: Strategy Triangle Choice of what Products to offer and what Customers/Markets to serve Choice of Value Proposition Choice of Resources-Core Capabilities (processes)-Values Choice or Driving Force and Purpose Introduce thinking about the link between strategy and leadership...
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- Spring '10
- Sociology, Frontier Airlines, Airlines value proposition