This preview shows page 1. Sign up to view the full content.
Unformatted text preview: What has changed in the newspaper industry? What are the major trends in the news industry? o Reader needs o Advertiser needs o Channels o Competition o Technology What possible future scenarios do you see? Who will be the winners? Who will be the losers? What strengths do LA Times possess? Who might be the future competitors for the LA Times? What different possible business models could they adopt? Why would they be successful at these? LEARNING OBJECTIVES: Apply strategic frameworks/concepts: Trends, bets, inflections Customer jobs Scenarios Business models Practice answering “what is the likely future of this industry”?...
View Full Document
This note was uploaded on 10/14/2010 for the course MGMT 551 taught by Professor Chrisdoran during the Spring '10 term at HKUST.
- Spring '10