LA Times Case

LA Times Case - TheMarshallSchoolofBusiness atthe

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
The Marshall School of Business at the University of Southern California Michael W. Coombs and Kimberly Esser prepared this case to facilitate class discussion, and not as illustrations of effective or ineffective management. Copyright, 2008. To order copies, or request permission to reproduce materials, call 1 888 372 6662 or email to mcoombs@usc.edu. SUGGESTIONS for analyzing the Los Angeles Times-2008 Marshall International Case Competition Case Study The case study which you are about to read is true. The saga is ongoing today. The Los Angeles Times was once one of the top 5 newspapers in the United States. In 2000 the Times Mirror Corporation (includes the Los Angeles Times, and other newspapers in Miami Florida, Hartford Connecticut, and New York) was acquired by the Tribune Company of Chicago. The intention of the Tribune Company at that time was to 1) acquire media properties in multiple markets as well as 2) multiple channels (television and a newspaper) in each of those markets. Either of these methods allows the Tribune to achieve significant reductions in costs by re-processing the news developed by one of the other channels. The result for the community is a serious reduction in the quality of the reporting provided through the local news sources in that market. Thus, the only news that is available to the citizen in that location is controlled by one firm. The second concept –multiple channels in one market--is generally referred to as “cross ownership.” Persuaded by several big media corporations that their stock value and profitability will decline if they are not allowed to own multiple channels in a single market, the FCC Chairman is currently in favor of allowing cross-ownership. This issue is currently being debated by the Federal Communications Commission (FCC) and the U.S. Congress. On a global level, the role of print media as a source of news is declining for several reasons: changing economic conditions, the increasing number of choices now available in how we access news and information with the availability through the Internet, cable television, radio, podcasts, blogs, etc. These factors are global in their reach. With today’s technology an individual can access news and other information from almost any corner of the planet. We need to distinguish content from the delivery of that content. Is new technology a complement or a substitute for the traditional print media? Please look at this case as an example of changes which are impacting print journalism on a global basis. Due to the availability of the new technology and also the acquisitions of smaller, locally operated newspapers by large media corporations print journalism’s market share, profitability, and significance are declining around the globe. These forces are challenging the freedom of information and news in all countries. Therefore, while the case presents the difficulties arising with the acquisition of the Times Mirror (and the
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 44

LA Times Case - TheMarshallSchoolofBusiness atthe

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online