Strategic Management - Driving Force

Strategic Management - Driving Force -...

Info iconThis preview shows pages 1–16. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: STRATEGIC•MANAGEMENT MGMT 541 “STRATEGIC MANAGEMENT” MBA Core course HKUST Professor Chris Doran STRATEGIC•MANAGEMENT MGMT 541 “STRATEGIC MANAGEMENT” The “Driving Force” concept STRATEGIC•MANAGEMENT DRIVING FORCE: What sort of company are we? STRATEGIC•MANAGEMENT An opportunity for 3M? An opportunity for J&J? STRATEGIC•MANAGEMENT How does a company decide whether to launch a new product or not? 1) The big boss decides 1) Decide on the basis of a value creation analysis, based on a detailed business case with a financial projection 1) The company has clear rules that everyone knows about 1) Another way? VOTE ON YOUR PRS VOTE ON YOUR PRS STRATEGIC•MANAGEMENT How do companies manage to both focus and grow? STRATEGIC•MANAGEMENT Every organisation has only ONE Driving Force NATURAL RESOURCES CAPACITY/ OPERATIONS CUSTOMERS PRODUCTS/ SERVICES RETURN/ PROFIT TECHNOLOGY SALES/ DISTRIBUTION METHOD STRATEGIC•MANAGEMENT You can only be world class in one discipline… STRATEGIC•MANAGEMENT Specific Products or Services “We will change our customer before we change our product” STRATEGIC•MANAGEMENT Customers “Whatever our target customer needs” STRATEGIC•MANAGEMENT Technology “Technology solutions in search of customer problems” STRATEGIC•MANAGEMENT Sales/Distribution Method “Any product to any customer through our sales/distribution system” STRATEGIC•MANAGEMENT Capacity/Operations “How do we fill our capacity/assets?” STRATEGIC•MANAGEMENT Access to Natural Resources “Maximising the yield of our natural resource” STRATEGIC•MANAGEMENT Return/Profit “We’ll do anything to anyone if it makes money” STRATEGIC•MANAGEMENT...
View Full Document

This note was uploaded on 10/14/2010 for the course MGMT 551 taught by Professor Chrisdoran during the Spring '10 term at HKUST.

Page1 / 30

Strategic Management - Driving Force -...

This preview shows document pages 1 - 16. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online