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Unformatted text preview: organizations to be flexible and responsive to new and changing conditions is also considered. The chapter then introduces ideas about customer-driven organizations. Customer relationship management builds and maintains strategic relationships with customers and supply chain management builds and maintains strategic relationships with suppliers. At this point, the focus of the chapter shifts to organizational culture. This section begins by defining organizational culture, describing what strong cultures do, and identifying different levels of organizational culture. The roles of value-based management and symbolic leadership in organizational culture are discussed as well. The chapter finishes with an examination of diversity and competitive advantage. It examines the challenges faced by organizational minorities and the process of managing diversity....
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This note was uploaded on 10/14/2010 for the course MG 390 taught by Professor Borah during the Spring '10 term at North Alabama.
- Spring '10