Unformatted text preview: learn as adults. • Each Society has its own set of values and norms. Values Values – Are cultural ideals or preferences about what is considered moral and immoral, good or bad, proper or improper, or desirable or undesirable. • These values influence behavior, emotion and thought. Values serve as standards for social life. Study done by Robin Williams: Values people in the U.S. feel are important. 1. Personal achievement (rags to riches) 2. activity and work 3. material comfort (obtain a desired lifestyle 4. Morality 5. Humanitarianism (concern for the welfare of others) 6. individuality 7. conformity...
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- Fall '07
- Sociology, Values values, physical objects