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Unformatted text preview: learn as adults. Each Society has its own set of values and norms. Values Values Are cultural ideals or preferences about what is considered moral and immoral, good or bad, proper or improper, or desirable or undesirable. These values influence behavior, emotion and thought. Values serve as standards for social life. Study done by Robin Williams: Values people in the U.S. feel are important. 1. Personal achievement (rags to riches) 2. activity and work 3. material comfort (obtain a desired lifestyle 4. Morality 5. Humanitarianism (concern for the welfare of others) 6. individuality 7. conformity...
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- Fall '07