166 Outline

166 Outline - I. Cover Page II. Executive Summary III....

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I. Cover Page II. Executive Summary III. Table of Contents IV. Company and Product Overview a. History i. Since 1925 ii. Made in Vittsjo, Sweden iii. Emmaljunga Barnvagnsfabrik AB operates as a subsidiary of Emmaljunga Holding Ab. iv. ProtexTM Favbric v. No harmful substances vi. Fabrics withstand SPF 50 vii. Commitment to the environment 1. Reduced CO2 discharge by over 400 tons 2. Saving 750000kW of power a year in production process viii. Only sold through retailers ix. Some processes still not done by machine, but by hand b. Advantages i. Endurance ii. Flexibility iii. Technology iv. “An Emmaljunga pram grows with it’s task and gives you long- term value for your money” 1. lightweight carry for infants 2. stroller 3. travel attachment 4. toddler stand c. Major decision makers d. Brand image i. “take time” ii. fashionable iii. luxurious iv. calm, quiet baby v. mother and child, then family vi. attractive mothers vii. “comfortable and peaceful environment” for the child e. History in international markets i. Sweden ii. Denmark iii. Norway iv. Germany v. Switzerland vi. UK vii. Ireland viii. Australia
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ix. Estonia x. Finland xi. Iceland xii. Latvia xiii. Lithuania xiv. Luxembourg xv. Poland xvi. Russia xvii. Czech Republic xviii. Retain production in only Sweden and Europe xix. Invest heavily in product development and environmental safeguards in Sweden f. Tendency to standardize or adapt marketing mix g. Miscellaneous i. http://www.who-sells-it.com/images/catalogs/2358/pdf_20869.pdf 1. Edge Duo a. : 17 colors, 3 different chassis options i. navy ii. black iii. grey dream iv. sand v. dark beige vi. offroad vii. royal blue viii. lime ix. candy pink x. dark grey xi. brown check xii. silver check xiii. pink check xiv. pro Bordeaux xv. pro forest xvi. pro titan xvii. funny rings b. birth to 3 years c. most spacious and fully equipped 3 in 1 d. quality, safety, function e. travel system, can buy car seat, and can attach a toddler seat 2. Modial Duo Combi a. 5 colors i. black ii. white croc iii. creame leatherette iv. black croc v. navy
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b. 3 different options c. “fashion conscious consumers who want a chic, exclusive, classic, and elegant world class 3 in 1” d. “enjoy a shopping trip and stay out all day, with a clear conscious knowing that your child has a comfortable and peaceful environment in the spacious carrycot” 3. Smart Due Combi a. Sturdy and robust 3 in 1 b. Seat and lying dimensions c. Reasonable price due to omission of certain features d. Can attach toddler seat and can buy car seat e. Birth to 3 years, 13 colors i. Black ii. Grey dream iii. Sand iv. Offroad v. Royal blue vi. Lime vii. Candy pink viii. Dark grey ix. Silver check x. Pink check xi. Pro Bordeaux xii. Pro titan xiii. Funny rings 4. City Carrycot: light, flexible pram, removed after 6 months of age and seat unit can be attached a. Chassis i. Classic Chrome ii. Classic Kryptonite iii. Sport kryptonite b. City Cross i. 6 months ii. “compact size and lightweight chassis”
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This note was uploaded on 10/20/2010 for the course IBUS 166 taught by Professor Annahelm during the Spring '10 term at GWU.

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166 Outline - I. Cover Page II. Executive Summary III....

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