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Unformatted text preview: Researched & Published Globally By The Paper Store, Inc 1-800-90 WRITE Academic Research Assistance provided by: The Paper Store Enterprises, Inc. This research material was compiled and written to assist you in writing your own original paper. All copyrights of this document remain the sole property of The Paper Store Enterprises, Inc. and may not be reproduced without proper citation. Disclaimer : The Paper Store Enterprises, Inc., its affiliates, and its contracted writers are not responsible in any way for the use of the material contained in this research document. The person using this research document MUST properly cite any content used in his own paper. The Paper Store Enterprises, Inc. does not permit anyone to duplicate or resell the content or material contained in this document for any purpose. The Paper Store Enterprises, Inc. reserves the rights to resell this research document at anytime in the future. In order to properly cite the author of this document, please see the examples listed at the end of your paper. The Paper Store Enterprises, Inc. and its contracted writers urge the person using this document to further consult the writers’ handbook for updates to the citation methods listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Good luck with writing your own paper, and we look forward to assisting you in the future! *No Portion of this document may be reprinted without proper attribution to The Paper Store as a source in your own paper. Written by Lori S. Mohr-Corrigan PRODUCT MARKETING AND HUMOR Research Compiled for The Paper Store Enterprises, Inc. by Lori S. Mohr-Corrigan, Ph.D. © May 2010 VISIT www.paperwriters.comaftersale.htm -- for more information on using this paper properly! Product marketing has experienced a metamorphosis over the past half a century to the point where in many cases the commercial has more staying power than the product it is selling; in fact, there are times when the advertisement is so captivating that viewers can recall its premise better than the brand or item being sold (Brown et al 49). Marketing departments take close notice of this ongoing change in consumer landscape and effectively modify their approaches to fit a decidedly broader spectrum in the new millennium. That humor has become a mainstay in catching audience attention, as well as emblazoning the product's image upon their conscious thought, is indicative of an inordinately powerful trade tool (Raney 61-71). The very nature of human laughter is that which relieves tension, relaxes physical tension and brings about a general sense of happiness due in great part to the chemical release of endorphins. When these neurotransmitters flow through the body, they mimic the uplifting effect of drugs like opium and morphine to induce an overall sense of happiness, the state of contentedness and wellbeing that make viewers more psychologically available to the suggestive nature of product advertisements such as Pepsi, Coca Cola and 7 UP. Researched & Published Globally By The Paper Store, Inc...
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This note was uploaded on 10/14/2010 for the course BIS 2C BIS 2C taught by Professor Rizzo during the Spring '09 term at UC Davis.
- Spring '09