ACC501-mod1-slp-

ACC501-mod1-slp- - Nike 1 Nike Module 1 Session Long...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Nike - 1 - Nike Module 1 Session Long Project ACC501 – Accounting for Decision Making Dr. Dereshiwsky July 20, 2008
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Nike - 2 - NAME the ORGANIZATION Nike was officially established in 1978 by Phil Knight, who was a runner, and his running coach, Bill Bowerman. It started as a small company with a focus on the market of selling athletic shoes. It has grown to now be a company that is involved with shoes, clothing, jewelry, and many other types of athletic apparel. It has become such a huge company due to its superior product which had a strong following in the U.S. from the beginning, but also due to its innovative marketing campaigns over the years. The use of famous endorsements has put a face to the company over the years; the face is almost always one of success. The first large endorsements were from the likes of John McEnroe, a professional tennis player, and Michael Jordan, a professional basketball player. Nike now has endorsements from athletes from all types of sports and even has endorsements from entire professional and collegiate athletic teams. The simple design of the Nike “swoosh” from the beginning and a very popular “just do it”
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

ACC501-mod1-slp- - Nike 1 Nike Module 1 Session Long...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online