Implicit Association Test Checkpoint

Implicit Association Test Checkpoint - When attempting to...

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Implicit Association Test Checkpoint Upon completing the “race” Implicit Association Test (IAT), I was greeted with the words: Your data suggest a strong automatic preference for European American (27 percent more) compared to African American. Now initially this boggled my mind. I never believed myself to have any kind of racial preference, let alone a strong one; but looking deeper into the matter, I began to understand just what this meant. Essentially, just because somebody is rated with a strong preference toward an individual race, it does not mean that you look down on the other race(s) tested. It could simply mean that you grew up in a (and this is in my case) 98% all white area. When in high school, I was able to count the Black, Hispanic, and Oriental kids between both of my hands. This style of growing up led to an automatic conditioning of being used to white people, and the customs that they follow.
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Unformatted text preview: When attempting to measure prejudice, there are a variety of obstacles that one would have to tackle. The most important is discovering why the person is prejudice. For example, if somebody is raised to innately hate blacks, they are probably more likely to score near a say…92% white preference on the IAT. When comparing this to somebody whom say…got beaten up by black kids (enough times to cause racial preference), he/she would probably score higher towards a “white preference” but would not necessarily be prejudice. The IAT is not the only form of measurement that sociologists use when gauging prejudice. One widely used method is the Bogardus Social Distance Scale (BSDS). Unlike Implicit Association, it measures only what people will admit to. I believe that this style of testing is more useful when researching a particular individual. The IAT is more suited for groups....
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Implicit Association Test Checkpoint - When attempting to...

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