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Unformatted text preview: When attempting to measure prejudice, there are a variety of obstacles that one would have to tackle. The most important is discovering why the person is prejudice. For example, if somebody is raised to innately hate blacks, they are probably more likely to score near a say…92% white preference on the IAT. When comparing this to somebody whom say…got beaten up by black kids (enough times to cause racial preference), he/she would probably score higher towards a “white preference” but would not necessarily be prejudice. The IAT is not the only form of measurement that sociologists use when gauging prejudice. One widely used method is the Bogardus Social Distance Scale (BSDS). Unlike Implicit Association, it measures only what people will admit to. I believe that this style of testing is more useful when researching a particular individual. The IAT is more suited for groups....
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- Spring '09
- White American, Implicit Association