chapter 2 - 1) It seemed to me that McDonalds campaign was...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1) It seemed to me that McDonalds’ campaign was geared towards their new items. They had a whole link devoted to the McCafe, which, surprisingly, had features I was not expecting. There were seven different scenes, with actors, showcasing that McCafe drinks can enhance any mundane activity. This marketing tools, encourages the viewer to want to go out to a McDonalds and try one of these beverages. If noticed, every time the scene changed, they actors would be holding a McCafe drink. There was also an option to review all of the individual drinks. Once clicked upon, there was a very brief video, which in my case enhanced the urge to want one of these drinks. Then it gave a description of ingredients, and how they were made. This is a helpful tool to someone who is curious about trying something new, but feels embarrassed when asking at the restaurant. It allows them to make a choice before going, which could help increase the sales at McDonalds. The other link that I found interesting was the Food, Nutrition, and Fitness link. When clicked there is a slide show of sandwiches, and fresh ingredients. The point I believe they are
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/18/2010 for the course BM 110 taught by Professor Arthur during the Spring '08 term at Mohawk Valley Community College.

Page1 / 3

chapter 2 - 1) It seemed to me that McDonalds campaign was...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online