Chapter one - Stephanie Stoetzel 1) The role that marketing...

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Stephanie Stoetzel 1) The role that marketing plays in an organization is that it allows the consumer to be able to locate, and purchase a product that fits their needs. If a consumer does not know that a product is out there, or where to find it, they simply will not buy it. Organizations target the wants and needs of their customers with careful though and consideration. They follow the four p’s to achieve their goal. The first being ‘product: creating value’. The company needs to be certain that the product has a value, or in other words, is useful to the consumer. They can sell goods, items you can actually touch; services, like going to the hair salon; or ideas, such as promoting cigarette awareness. The second ‘p’ is price: capturing value. This means that company must set a price that consumers will actually pay. This does not always just include money. They have to make sure that the time and energy the consumer puts in to get the product is also a good value. The third ‘p’ is place:
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This note was uploaded on 10/18/2010 for the course BM 110 taught by Professor Arthur during the Spring '08 term at Mohawk Valley Community College.

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Chapter one - Stephanie Stoetzel 1) The role that marketing...

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