chapter two - 1) The firm starts off in the Planning Phase....

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1) The firm starts off in the “Planning Phase”. They fist define the vision, or mission in which they hope to accomplish. They state their objective and establish a plan to achieve it. In the second step they then analyze how people involved with affect their success rate. The third step is in the “Implementing Phase”. Here they use what is referred to as STP, or segmentation, targeting, and positioning. This is where they analyze all of their opportunities the fourth step is where they look at the four P’s. The fifth and final step is in the “Control Phase”. This step is where they evaluate, their marketing technique and make any needed changes. 2) SWOT is used to distinguish what a company’s strengths, opportunities, weaknesses and threats. In analyzing a company’s strengths, they would look at where they are making their sales, and what other investments they might have that bring in revenue within the business. Their opportunities are what strengths the company could have, outside the firm. Making an association with another company and working together could be an opportunity. Weaknesses are the things that have a negative affect on the company. If a company relied on a
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

chapter two - 1) The firm starts off in the Planning Phase....

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online