chapter two - 1 The firm starts off in the Planning Phase...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1) The firm starts off in the “Planning Phase”. They fist define the vision, or mission in which they hope to accomplish. They state their objective and establish a plan to achieve it. In the second step they then analyze how people involved with affect their success rate. The third step is in the “Implementing Phase”. Here they use what is referred to as STP, or segmentation, targeting, and positioning. This is where they analyze all of their opportunities the fourth step is where they look at the four P’s. The fifth and final step is in the “Control Phase”. This step is where they evaluate, their marketing technique and make any needed changes. 2) SWOT is used to distinguish what a company’s strengths, opportunities, weaknesses and threats. In analyzing a company’s strengths, they would look at where they are making their sales, and what other investments they might have that bring in revenue within the business. Their opportunities are what strengths the company could have, outside the firm. Making an association with another company and working together could be an opportunity.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern