Chrysler turnaround built on Fiat models[1]

Chrysler turnaround built on Fiat models[1] - Chrysler...

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Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now Chrysler turnaround built on Fiat models GENERAL NEWS OCTOBER 28, 2009 Alfa Romeo brand to stage comeback; several Jeeps to go By KATE LINEBAUGH And NEAL E. BOUDETTE Four months after exiting bankruptcy, Chrysler Group LLC is about to unveil a product road map that relies heavily on vehicles from Italian partner Fiat SpA while abandoning many of the U.S. car maker's own models. The plan, due to be revealed Nov. 4, involves the return of Fiat's premium, sporty Alfa Romeo brand to the U.S. starting in 2012, according to people briefed on the plans. Chrysler also will introduce to Americans the 500, Fiat's tiny car that is popular in Europe. Fiat and Chrysler also are working on several new vehicles with Fiat technology for the U.S., including a midsize Chrysler sedan slated to be released in 2012, according to these people. Meantime, Chrysler is preparing to phase out many current models, including a number of Dodge cars, the Dodge Grand Caravan minivan and several Jeeps. The sweeping changes represent a big gamble for Chief Executive Sergio Marchionne, who has staked his reputation on the turnaround. Mr. Marchionne, who revamped Fiat as its CEO, appears to be creating a lineup that stays true to Chrysler's strengths in blue-collar muscle cars and pickup trucks while adding European-styled vehicles to attract a new, more white-collar customer. But Mr. Marchionne's challenge is to keep the company afloat until 2012, when the bulk of the new offerings arrive.
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This note was uploaded on 10/16/2010 for the course B&E BADM 613 taught by Professor Dawley during the Spring '10 term at WVU.

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Chrysler turnaround built on Fiat models[1] - Chrysler...

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