final%20one[1] - 10/16/10 Background Information C.R....

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10/16/10 Background Information C.R. Vanguard Supermarket (Gongbei): v Ownership: v The Branch of China Resources Vanguard v Flagship operating supermarket chains of C.R. v Products v Daily merchandises, Food, & Electric appliances, etc v Target Customers:
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10/16/10 Background Information C.R. Vanguard Supermarket (Gongbei): v Vision v “C.R.V. is dedicated to be the best retailer in China” v Mission v provide high quality goods and services v improve the public quality of life
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10/16/10 Industry environment analysis v Definition v The large and medium-sized Supermarket in the district of Gongbei
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10/16/10 Industry environment analysis v Industry Rivalry v Main competitors: v ) v You Yi Jia Supermarket( c x ‰ ± “ )
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10/16/10 Industry environment analysis v Substitute Competition: v Substitute: v 7-11, Royal, Watson’s, Milan, Mom and Pop store v Low consumption F High propensity to substitute v Fast checkout lines: purchase less than 5 items
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10/16/10 Industry environment analysis v Threat of entry Capital requirements Moderat e Product differentiation Low Economies of scale High Access to channels of distribution Low Absolute cost advantage High Legal and regulatory barriers Low
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This note was uploaded on 10/16/2010 for the course FINANCE acct420 taught by Professor Jerry during the Spring '10 term at University of Macau.

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final%20one[1] - 10/16/10 Background Information C.R....

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