chapter11 - Unobtrusive Research Methods of studying social...

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Unobtrusive Research Methods of studying social behavior without affecting it. Examine Internet History; Track IP Address. Track Sales or Shipping Invoices. Examine ‘beaten paths’ Number of Used-Condoms in Park. Unobtrusive measures can be qualitative or quantitative.
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Types of Unobtrusive Research Content analysis Analyses of existing statistics. Historical/comparative analysis – examine historical records; compare places at different times or across time.
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Content Analysis The study of recorded human communications, such as books, Web sites, paintings, and laws. Select Topic Define Unit of Analysis Define and operationalize variables. Sample Cases
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U.o.A.= Writers Create List of Writers Randomly Select a Sample Create List of Titles Sample Titles Sample Pages Sample Paragraphs Sample Lines
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Media Example
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Process of transforming raw data into a standardized form Based on tone? Intensity? Frequency? Use of specific terms?
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This note was uploaded on 10/16/2010 for the course SOC 149 taught by Professor Parker during the Spring '10 term at UC Riverside.

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chapter11 - Unobtrusive Research Methods of studying social...

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