week3_tkommula - SWOT Analysis: Google Tejasvi Kommula BUSN...

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Unformatted text preview: SWOT Analysis: Google Tejasvi Kommula BUSN 520 SWOT Analysis: Google There can be no doubt that Google is today a healthy, dynamic company. It is one of the most recognized and admired brand names in the world. Google has had tremendous success in its core search engine and advertising business. Google has since expanded its activities to include a very wide array of web-based services ranging from video hosting and e-mail to maps and translation services. Google has also made a successful foray into the software industry, producing desktop publishing applications, an operating system and a web browser among other products. Google has also ventured into the world of smartphone technology with its Android operating system, available on a number of smartphone platforms. Additionally, Google has also begun selling the Nexus One smartphone, which is produced by HTC. Although Google is currently in excellent shape and its outlook looks very bright, the company cannot afford to rest on its laurels. Google competes in rapidly evolving industries and the company must constantly be on the lookout for changes in its business landscape. Googles strengths are many. Google is today the leading search engine on the internet. Google.com is the worlds most visited website (Alexa, 2010). Googles India, UK, Germany and Hong Kong portals are also in the top 20. Googles subsidiary, Youtube, is the third most visited website in the world. A staggering 65% of all web searches conducted every day are done so using Google (Lipsman, 2010). In fact, Google is so well known that its name has become synonymous with web search. I t is a common expression today to Google something. In fact google is listed as a word in the Oxford English dictionary (Price, 2006). Having such a reputation is invaluable. Indeed, Google in many ways markets itself through word of mouth. Being so well established also means that the company receives a tremendous amount of attention and publicity whenever it adds a new service or product. The fact that users overwhelmingly choose to use Google even though there are so many other search engines available indicates that its user interface and search algorithm are well designed. Google is constantly working on improving its search technology. The company hires researchers with PhDs from various fields including computer science and mathematics who are always attempting to make search engine faster, more efficient and more effective. Google was quick to realize that an increasing number of users will begin using the internet -and hence internet services- from smartphones. The company acquired Android Inc., a company that made cell phone software in 2005 (Elgin, 2005). Google made use of its newly acquired subsidiarys expertise to develop the Android operating system. Google led the formation of the Open Handset Alliance, which was created on November 5, 2007 (Open Handset Alliance, 2007). The aim of which was created on November 5, 2007 (Open Handset Alliance, 2007)....
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week3_tkommula - SWOT Analysis: Google Tejasvi Kommula BUSN...

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