week5_tkommula - Week 5 Target M arket-segment A nalysis...

Info icon This preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Week 5- Target Market-segment Analysis: Google Inc. BUSN 520 Tejasvi Kommula 6/7/2010
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Google Inc. is comes from humble beginnings. Originally started as a project by two computer science students at Stanford (Google, 2010), Google is today one of the largest companies in the world by market capitalization (Savitz, 2010). The company has branched out from its core business of web search and has expanded into a variety of different products and services. It is today involved in a huge number of different markets all around the world. Google's websites are visited daily by hundreds of millions users from all over the world (Alexa, 2010). Additionally, the company has also branched into various software businesses and even into cellular telephone hardware with its Google Nexus One smartphone. Google products and services are used by staggering number of users. It would be impossible to create a single product that could cater to all of these different individuals. Google has gone to great lengths to cater to the specific tastes, preferences and needs of the millions of users of its products and services. This is a major factor for the incredible success of the company. Thanks to the nature of its business, Google is capable of targeting different market segments with much greater precision than most companies can. For example, a car company can only produce products according to a few broad categories such as region, economic class and
Image of page 2
family status. It would be economically unfeasible for a large car company to cater to any group less than several thousand at the very least. On the other hand, Google can create web pages that are completely customized to each of its individual users' personal preferences. At the broadest level,
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern