week5_tkommula - Week 5- Target Market-segment Analysis:...

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Unformatted text preview: Week 5- Target Market-segment Analysis: Google Inc. BUSN 520 Tejasvi Kommula 6/7/2010 Google Inc. is comes from humble beginnings. Originally started as a project by two computer science students at Stanford (Google, 2010), Google is today one of the largest companies in the world by market capitalization (Savitz, 2010). The company has branched out from its core business of web search and has expanded into a variety of different products and services. I t is today involved in a huge number of different markets all around the world. Google's websites are visited daily by hundreds of millions users from all over the world (Alexa, 2010). Additionally, the company has also branched into various software businesses and even into cellular telephone hardware with its Google Nexus One smartphone. Google products and services are used by staggering number of users. It would be impossible to create a single product that could cater to all of these different individuals. Google has gone to great lengths to cater to the specific tastes, preferences and needs of the millions of users of its products and services. This is a major factor for the incredible success of the company. Thanks to the nature of its business, Google is capable of targeting different market segments with much greater precision than most companies can. For example, a car company can only produce products according to a few broad categories such as region, economic class and family status. I t would be economically unfeasible for a large car company to cater to any group less than several thousand at the very least. On the other hand, Google can create web pages that are completely customized to each of its individual users' personal preferences. At the broadest level, each of its individual users' personal preferences....
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This note was uploaded on 10/17/2010 for the course MED 101 taught by Professor Dr.berger during the Spring '10 term at Sabancı University.

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week5_tkommula - Week 5- Target Market-segment Analysis:...

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