intro_to_marketing - Click to edit Master subtitle style...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
10/21/10 Click to edit Master subtitle style Introduction to Digital marketing
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
10/21/10 Out lines: § What it is traditional marketing? § Marketing objectives § Traditional marketing methods § Advantages Vs. Disadvantages of traditional marketing § Why companies go to digital marketing § What’s Digital Marketing?
Background image of page 2
10/21/10 What it is traditional marketing? Traditional marketing is the process of interesting potential customers and clients in your products and/or services by using the traditional ways such as: TV, Newspaper . .etc.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
10/21/10 Marketing objectives § The objective of all marketing methods is to accomplish one or more of the following goals: 1- Awareness 2- Informational/Educational 3- Branding 4- Leads/Sales
Background image of page 4
10/21/10 Traditional marketing methods § Word of mouth TV advertising
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
10/21/10 Advantages Vs. Disadvantages § Advantages of ü Faster Results Cost & Expenses
Background image of page 6
Why go to digital marketing § § Only 18% of the traditional TV ads generate a positive ROI. § 25% of search results for the worlds top
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/20/2010 for the course MKT MIS430 taught by Professor Ahmad during the Spring '10 term at Abraham Baldwin Agricultural College.

Page1 / 14

intro_to_marketing - Click to edit Master subtitle style...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online