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intro_to_marketing - Click to edit Master subtitle style...

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10/21/10 Click to edit Master subtitle style Introduction to Digital marketing
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10/21/10 Out lines: § What it is traditional marketing? § Marketing objectives § Traditional marketing methods § Advantages Vs. Disadvantages of traditional marketing § Why companies go to digital marketing § What’s Digital Marketing? § Two forms of digital Marketing
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10/21/10 What it is traditional marketing? Traditional marketing is the process of interesting potential customers and clients in your products and/or services by using the traditional ways such as: TV, Newspaper ..etc.
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10/21/10 Marketing objectives § The objective of all marketing methods is to accomplish one or more of the following goals: 1- Awareness 2- Informational/Educational 3- Branding 4- Leads/Sales
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10/21/10 Traditional marketing methods § Word of mouth TV advertising
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10/21/10 Advantages Vs. Disadvantages § Advantages of Traditional ü Faster Results Cost & Expenses
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10/21/10 Why go to digital marketing § § Only 18% of the traditional TV ads generate a positive ROI.
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