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Unformatted text preview: Furthermore, management should have been up to date on their IT support. Management did not have IT support options for flight booking or rebooking available for customers to use on their website. This would have avoided all the chaos at the airport. Jet Blue took several measures to restore its reputation as well as consumer confidence. First, the company introduced a JetBlue Customer Bill of Rights that offered various forms of compensation to customers whose flights have been canceled or who are left sitting too long on planes. It also offered compensation to the thousands of its passengers who were inconvenienced during the storm and into the next week (Barholomew, Duvall, 2007). They also enhanced their information system failures, by adding new information systems that will allow Jet-Blue to notify passengers by e-mail, phone, or its website site of canceled or changed flights as soon as possible to prevent lines at airports....
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This note was uploaded on 10/17/2010 for the course SCIENCE 225 taught by Professor Austin during the Spring '10 term at École Normale Supérieure.
- Spring '10