ExcrseChptr05Spr10jac

ExcrseChptr05Spr10jac - North Carolina State University...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
North Carolina State University College of Management BUS 360-001 Marketing Management Chapter Exercise Chapter 05: Consumer Behavior Enter your name, Section and Date: Julia Claiborne, Section 001, 6/3/10 Assignment: Describe two products: one you recently went and purchased without much thought and one that took some deliberation on your part. 1. List all of the factors you considered when making each purchase. 2. Why did you spend a different amount of time and effort deciding on your purchases of the two products and how much time did you spend? 3. What other person and/or source did you use when making each decision and how did they help you? Number your answers and enter below Start Here The purchase I made without much thought was soymilk and the purchase I made that took deliberation was my Mac Book Pro. 1. Before purchasing my Mac Book Pro, I considered the following factors: cost, function, weight, battery length, memory, virus protection and amount of memory. Before purchasing my soymilk, the only things I considered was when I had time to
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 2

ExcrseChptr05Spr10jac - North Carolina State University...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online