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ExcrseChptr09Spr10

ExcrseChptr09Spr10 - North Carolina State University...

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North Carolina State University College of Management BUS 360-001 Marketing Management Chapter Exercise Chapter 09: Product, Branding and Packaging Decisions Enter your name, Section and Date: Julia Claiborne, Section 001, 6/10/10 Assignment: Go to the website of Interbrand Corporation – www.interbrand.com . Access the most recent “Best Global Brands” survey. Then do the following: 1. Identify the top five brands, their brand values and their countries of origin and list the full information for each including what product(s) the brand covers. 2. Describe the changes in brand ranking for each of the five brands the latest year versus the previous year and make an assessment of why they changed. 3. For the top 20 brands identify the brands with the greatest increase and greatest decrease in terms of percentage change in brand value from the previous year. Number your answers and enter below Start Here 1. #1. Coca-Cola Brand Value: 68,734 Country of Origin: United States Sector: Beverages Change in Brand Value: 3% #2. IBM
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