ExcrseChptr10Spr10-1

ExcrseChptr10Spr10-1 - North Carolina State University...

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North Carolina State University College of Management BUS 360-001 Marketing Management Chapter Exercise Chapter 10: Developing New Products Enter your name, Section and Date: Assignment: Go to the website www.hotproductnews.com . Pick a new product that you believe to be interesting and innovative. Answer the following questions. 1. To what extent does the product you selected follow the ten rules of design found in Adding Value 10.1 on page 195 of your text book? 2. Discuss to what extent the brand name for the product you picked helps the marketing of the product, how does it do that, and do you believe it is effective and why. Number your answers and enter below Start Here The product I chose was the Healthy Pet Station 1. This product fits utility needs of users because it is safe, easy and intuitive to use. The product uses removable stainless steel bowls, which can be easily be removed and cleaned to eliminate harmful bacteria. The product also satisfies the appearance need because it is has a modern
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ExcrseChptr10Spr10-1 - North Carolina State University...

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