ExcrseChptr13Spr10-1 - c Polo corporate vertical marketing system 2 The corporate vertical marketing system appears to be the most efficient

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North Carolina State University College of Management BUS 360-001 Marketing Management Chapter Exercise Chapter 13: Supply Chain Management Enter your name, Section and Date: Julia Claiborne, section 001, June 21, 2010 Assignment: Research each of the following consumer products: a.Keebler Cookies sold through grocery stores b.Krispy Kreme donuts sold through franchises c. www.polo.com by Ralph Lauren 1. Identify and describe what type of vertical marketing system is used by each. 2. Select which system you consider to be the most efficient and explain why. Number your answers and enter below. Start Here 1. a. Keebler Cookies: administered vertical marketing system b. Krispy Kreme: contractual vertical marketing system
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Unformatted text preview: c. Polo: corporate vertical marketing system 2. The corporate vertical marketing system appears to be the most efficient because the company is able to have complete control and can dictate supply chain priorities and objectives. The parent company may also own manufacturing and retail facilities. By using this system, conflict problems are significantly reduced. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. Signature Julia Claiborne Date June 21, 2010 BUS 360-001 Chapter 13 Exercise –Instructor: Weems...
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This note was uploaded on 10/17/2010 for the course BUS 360 taught by Professor Kimbrough during the Summer '08 term at N.C. State.

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