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Unformatted text preview: c. Polo: corporate vertical marketing system 2. The corporate vertical marketing system appears to be the most efficient because the company is able to have complete control and can dictate supply chain priorities and objectives. The parent company may also own manufacturing and retail facilities. By using this system, conflict problems are significantly reduced. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. Signature Julia Claiborne Date June 21, 2010 BUS 360-001 Chapter 13 Exercise –Instructor: Weems...
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This note was uploaded on 10/17/2010 for the course BUS 360 taught by Professor Kimbrough during the Summer '08 term at N.C. State.
- Summer '08