ExcrseChptr16Spr10 - 2 The ad is deceptive because it has a...

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North Carolina State University College of Management BUS 360-001 Marketing Management Chapter Exercise Chapter 16: Advertising and Sales Promotions Enter your name, Section and Date: Julia Claiborne Assignment: Choose an ad that you believe unreasonably overstates what the product or service can do. Answer the following questions 1. What is the product and who is the ad attempting to sell it to? 2. Is the ad actually deceptive or just puffery and what do you base your finding on? 3. How would you change the ad to achieve its goal without exaggerating in any way? Number your answers and enter below. Limit your answers to no more than two full pages Start Here 1. The ad I chose was for an anti-wrinkle cream by Dermitage. It is attempting to sell the product to women, probably older than 35, who are concerned about their wrinkles.
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Unformatted text preview: 2. The ad is deceptive because it has a woman’s face, one side of it is covered in wrinkles and the other side is flawless, and it says “Less wrinkles in only minutes.” 3. I would use a picture that is more realistic. The picture they chose was very unrealistic. The woman looked over 100 years old for the wrinkle side and she looked 20 on the non-wrinkle side. I would I also change their message “Less wrinkles in only minutes” because that is completely impractical. I certify that I completed this Chapter exercise without assistance from anyone and that these answers are solely my own work. Signature Julia Claiborne Date June 23, 2010 BUS 360-001 Chapter 16 Exercise –Instructor: Weems...
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