FTM420 PRETEST ANSWERS

FTM420 PRETEST ANSWERS - FTM420 PRETEST ANSWERS 1. Name at...

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FTM420 PRETEST ANSWERS 1. Name at least 4 reasons for a retailer to maintain a click and mortar store. 1. Convenience 2. Operation costs are reduced 3. Allows them to redefine their target market 4. Increase market share 2. Define the term “pipeline” or “supply chain” and explain its importance to the retailer Pipeline or Supply Chain: chain of activities containing various segments/links to produce, market, and distribute goods and services from producers to end consumers. Raw materials Manufacturing Retailing Consumer Purchases At each segment, value added changes are made 3. Define the terms a. channel of distribution and b. retailing Channel of Distribution: all business activities and people involved to move and transfer ownership of goods and services from producers to end consumer. And, the physical movement and transfer of ownership of goods and services through the links of the chain. Retailing: The business activities of buying/sourcing goods/services at
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This note was uploaded on 10/17/2010 for the course FTM 420 taught by Professor Gibson during the Fall '10 term at N.C. State.

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FTM420 PRETEST ANSWERS - FTM420 PRETEST ANSWERS 1. Name at...

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