FTM482 Chapter 4

FTM482 Chapter 4 - FTM482 Chapter 4- Social and Cultural...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
FTM482 Chapter 4- Social and Cultural Environments Culture Defined: “Ways of living, built up by a group of human beings, that are transmitted from one generation to another…” Hofestede’s Definition: “the collective programming of the mind that distinguishes one category of people from those of another. ..” Basic aspects of society and culture A. Attitudes, beliefs and values B. Religion C. Aesthetics- what do we think is pretty? And, what do we not think is pretty? Includes physical beauty and sensory aspects of beauty D. Diet E. Language and communication F. Marketing’s impact on culture What is the difference between high and low context? High Context (Saudi Arabia, Japan) Information resides in context Emphasis on background, basic values Less emphasis on legal paper work Focus on personal reputation Low Context (Switzerland, US, Germany) Messages are explicit and specific Words carry all information Reliance on legal paperwork Focus on non-personal documentation of credibility
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/17/2010 for the course FTM 482 taught by Professor Moore during the Fall '10 term at N.C. State.

Page1 / 2

FTM482 Chapter 4 - FTM482 Chapter 4- Social and Cultural...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online