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LN3B_Web_SocialMedia_Ecommerce_EmergingTrends - MGCR 331...

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MGCR 331 – Information Systems (“IT Impacts on Organizations”) Web and Social Media, E-commerce and Emerging Trends Lecture Note 3 – PART B (This lecture note is divided into two parts: A and B) [Part A covers web and social media concepts] LEARNING OBJECTIVES In this lecture note, we will focus on e-commerce (i.e. third objective) 1. Describe e-commerce and understand how businesses use Internet and network technologies to support their business activities. 2. Understand the following concepts that are related to business-to-consumer (B2C) e- commerce a. Long tail of products b. Channel conflict c. Order fulfillment 3. Understand the concepts electronic data interchange (EDI) and electronic marketplaces as they are related to business-to-business (B2B) e-commerce 4. Understand the different types of electronic marketplaces including vertical and horizontal e- marketplaces, public and private e-marketplaces 5. Understand the trends and business models around Online Advertising and E-payments 6. Understand and describe the benefits and limitations of E-Commerce Summary In this lecture note, we will discuss how businesses are using the Internet and related technologies, to buy, sell and exchange goods and services (a practice referred to as e- Commerce). We will define and describe e-commerce / e-business, different types of e-business models including business-to-consumer and business-to-business e-commerce models. Under the business-to-consumer model we will discuss some common trends such as the long tail of products, channel conflict and order fulfillment. Under the business-to-business e-commerce model, we will discuss two common applications through which business organizations do 1
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electronic business with other businesses – namely, electronic data interchange and electronic marketplaces. We will then discuss trends around online advertising and electronic payments. Finally, we will also discuss the benefits and limitations of e-commerce. INTRODUCTION Electronic commerce (EC or e-commerce) has had a profound impact on the way businesses operate in today’s business world. Most businesses today buy and sell goods and services over the Internet as part of their everyday activities. E-commerce provides unparalleled opportunities for companies to expand worldwide at a relatively low cost, to increase their market share, and to reduce costs. EC is changing all business functional areas and their important tasks, from advertising to making payments. EC is drastically changing the nature of competition, due to new online companies, new business models, and diversity of online products and services. In this lecture note, we will explain how businesses are using the Internet and related technologies to exchange goods, services and information. E-commerce also offers opportunities for you to open your own business by developing an e-commerce website. DEFINITION AND CLASSIFICATIONS OF E-COMMERCE
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LN3B_Web_SocialMedia_Ecommerce_EmergingTrends - MGCR 331...

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