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DAY 1 presentation - target market 10/20/10 Step 4: Develop...

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Click to edit Master subtitle style 10/20/10 Marketing Abroad Stephanie Schaeberle Andrew Sawyer Nathan Levin Faisal Abualnasr More than Just Learning the Language
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10/20/10 5 Steps to Marketing Abroad Step 1 : Assess the Potential you have in International Markets Step 2 : Get Expert Advice and Counseling
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10/20/10 Step 1: Assess the Potential § Evaluate extension resources the company would have to place into an international expansion § It is profitable? § Research political and cultural climate of the targeted country.
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10/20/10 Step 2: Get Expert Advice § Seek out groups in the private sector or government with international experience § The U.S. government assists companies who plan to enter global markets
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10/20/10 Step 3: Select Your Countries Prioritize info about each country's environment: including economic strength, political stability, tax policy, infrastructure development, population size, and cultural factors to reflect influences on the candidate countries Also, can enter several countries simultaneously focusing in on a common
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Unformatted text preview: target market 10/20/10 Step 4: Develop an Create a plan that includes short and long term goals § Exporting, Contractual Agreements (licensing, franchising), joint ventures, direct investment § Include strength of competitors and conditions in the target country ▪ Local purchasing power 10/20/10 Step 5: Select your Direct Consider Country’s : § Tastes, customs, taboos and habits Methods of Marketing Differ in each country § Mail order § Door-to-Door 10/20/10 Advantages to Global Economies of scale. Power and scope. Global brand recognition. Ability to leverage good ideas quickly and efficiently. Uniformity of marketing practices. Global sourcing opportunities. 10/20/10 Disadvantages and Risks to Increased competition Tariffs New government regulations Insufficient/ incorrect market information Cultural differences Brand dilution 10/20/10 Global Marketing Questions?...
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This note was uploaded on 10/19/2010 for the course MATH 111 taught by Professor Hasler during the Spring '08 term at William & Mary.

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DAY 1 presentation - target market 10/20/10 Step 4: Develop...

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