GLOBAL MARKETING STRATEGIES - Identify Market Segments that...

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GLOBAL MARKETING STRATEGIES: Taking account of cultural, economic and political differences is a must when dealing with different markets Andrew: Introduction: Step by Step analysis: 5 steps to success: Do The Research! Recognize Cultural Differences Stephanie: Develop a Unique Marketing Mix to Appeal to the Purchasing  Behavior of a Certain Segment in a Given Country.
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Unformatted text preview: Identify Market Segments that Transcend National Borders Decide if standardized advertising will work for your company. Advantages and Disadvantages Faisal: Advantages: Wider segment Economic and population growth in certain countries Conclusion: Nathan: Disadvantages: Competition Cost Risks:...
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