MKT2300Syllabus-F09-Dutta - Wayne State University 1...

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Wayne State University Department of Marketing 1 Text: marketing, 2 nd Edition (2008) by Dhruv Grewal and Michael Levy. Published by McGraw Hill. ISBN 978-0-07- 352989-9 . I am not sure whether there is an international edition for this book and if one exists, how it compares with the domestic edition. MKT 2300 Section 13693-001 Fall 2009 Marketing Management Time: Mondays and Wednesdays 11:45 P.M. – 1:10 P.M. Classroom: 8 Prentis Building, WSU Main Campus Instructor: Dr. Sujay Dutta Office: 308 Prentis Hall (WSU Main Campus) Phone: 313-577- 4496 Office hours: Wednesdays 3:00 P.M. – 4:00 P.M. or by appointment Course E-mail: NOTE: You will find a copy of this syllabus under Course Information on the Blackboard. Course Description In this entry-level marketing course, you will be introduced to various elements of past and contemporary marketing practices and thoughts. One of the major goals of this course is to introduce you to various areas of managerial decision- making related to marketing. Although you would not be able to practice such decision-making in this course (that is something you would do in a higher level course on marketing strategy), you will be exposed to some of the critical challenges marketing managers face. The four major areas of marketing, popularly referred to as the “four P’s” ( P roduct, P lace, P romotion, P rice,), will comprise a substantial portion of the course. Additionally, important areas of marketing such as target marketing, marketing research, and marketing strategy will be discussed. Throughout the course, some or all of the following would be emphasized: Analytical thinking; particularly, the ability to analyze a situation from multiple perspectives Developing an ability to sieve through an abundance of information to utilize the ones that are the most relevant to an issue; learning to mentally organize, store and retrieve market-based information and their sources Developing a sense of appreciation for the dynamic and complex nature of the marketplace Quantitative skills Issues related to consumer behavior Implications of the Internet for marketing Course Elements Class Discussions, Website Visits and Videos On most of the days I would lecture, mostly in an interactive style where you will be required to participate. It is perhaps more accurate to think of my lectures as class discussions where mostly I would be the leading discussant. The lectures and associated class discussion are not meant to replace assigned textbook or other readings but are meant to complement them. These lectures might facilitate your comprehension of assigned readings, might add to such readings and might even contradict your interpretation of those readings, all in the true spirit of the dynamic nature of the field of marketing. On occasion, I would link the lectures to external websites that you must visit later. Time permitting, I would show videos wherever I feel the need to make a topic come alive
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This note was uploaded on 10/19/2010 for the course ACCOUNTING Finance 23 taught by Professor Bob during the Spring '10 term at Wayne State University.

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MKT2300Syllabus-F09-Dutta - Wayne State University 1...

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