INNOVATIVE DIGITAL MARKETING PLAN Introduction Digital marketing is an efficient way for gyms to enlarge their initiatives by ensuring that their clients become updated on their fitness concerns as well as health 24/7. Even though online marketing may be overwhelming and confusing, (Ong, 2019), Physical is considered as amongst the most famous brands within Hong Kong China. In the year 1986, Physical established its first fitness centre within Hong Kong, China. Currently, Physical has 96 branches comprising centres within Hong Kong, China as well as the Mainland. The branches contribute to a total of above 1,800,000 square feet as well as over 1,500,000 clients (Physical.com. 2018). The report focuses on the Physical Fitness and Beauty Centre in Hong Kong. It is part and parcel of the Fitness Centers Industry. This exceptional business scale, growth, as well as investment, enables Physical to be fast- developing health as well as beauty brands within the area. This report has generated an innovative digital plan for Physical fitness and beauty in Hong Kong to boost the members through digital marketing. Digital marketing is critical for every kind of online marketing (Backaler, Backaler & Partridge, 2018). This has enabled the globe of marketing to be more dynamic. Marketers have not only developed marketing of products, but they have also generated hugely to customer's purchase which is significant. The plan concentrates on various areas of marketing that encourage customers to use fitness services. The report has been categorized into various key parts. In the first part, the situation analysis was undertaken for Hong Kong, this will provide an understanding regarding the existing environmental situation, then covering the second section. The third part will cover the SMART objectives by focusing on the situation analysis in the second section. The fourth section will concentrate on the marketing strategies necessary for fulfilling the objectives. The fifth part will describe the target audience's profile. In the sixth part, components associated with the marketing campaign will be analysed which focuses on the usage of creative and key messages. The sixth section will focus on key marketing channels. Finally, is the seventh and eighth parts which will show the timeline for the online marketing plan and the tools utilized for evaluating the marketing campaign become analysed. Situation Analysis In this part, the situation analysis of Hong Kong has been undertaken concerning Physical fitness and beauty. The aim is to comprehend the market viability of the fitness within the Hong Kong market. PESTLE Analysis PESTLE analysis concentrates on comprehending Hong Kong's macro environment. This will generate a wide sense in comprehending if the environment of Hong Kong is favourable for the sale as well as the market of physical fitness and beauty services.
You've reached the end of your free preview.
Want to read all 10 pages?
- Summer '18
- Brett Gordon
- Marketing, Hcamat College Park