MKTG1501 2009 - Lecture 2 - 3 slide handout

MKTG1501 2009 - Lecture 2 - 3 slide handout - MKTG1501...

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Unformatted text preview: MKTG1501 Introduction to Marketing Lecture 2 11 March 2009 1 Lecture 2 Market analysis and applications Q1: Marketing is _____. A. advertising and selling B only used by large firms Review Questions from Last Week B. only used by large firms C. about satisfying customer needs D. about making a profit quickly 2 Q2: Human needs are the same as wants. A. True B. False 3 MKTG1501 Introduction to Marketing Lecture 2 11 March 2009 2 Q3: Wants become demands only when supported by: A. Goods B Benefits B. Benefits C. Desire D. Advertising E. Purchasing power 4 Q4: Customers judge product values and costs_____. A. Accurately B. Objectively C. By past experience D. By perceived value E. By the price label 5 Q5: Customer Satisfaction is linked to quality. A. True B. False B. False 6 MKTG1501 Introduction to Marketing Lecture 2 11 March 2009 3 A. exchange Q6:The act of obtaining something from someone by offering something in return is called a(n) _____. B. barter C. sale D. relationship E. good deal 7 Q7: Marketing management is about_____. A. planning B. analysis C. implementation and control D. all of the above 8 Q8: Marketing plans are implemented by people working in the marketing organisation working under the direction of senior management. They do not work with other areas of the company or with outside firms. A. True B. False 9 MKTG1501 Introduction to Marketing Lecture 2 11 March 2009 4 Q9: The marketing process consists of: A. Deciding sales objectives; selecting target markets; advertising and selling B. Strategy development; research; developing marketing mix and managing the marketing effort C. Strategy development; selecting target markets; advertising and selling D. Analysing market opportunities; selecting target markets; developing the marketing mix; and managing the marketing effort 10 Q10: The marketing concept puts __________ first. A. Products B. Customers C. Manufacturers D. Sales E. Profits 11 This Weeks Objectives 1. List and discuss the importance of the elements of the marketing organisations micro-environment and macro- environment 2. Outline the key changes occurring in the organisations macro-environment 3. Discuss measuring current market demand, and look at the differences between the market build-up method and the market-factor index method 4. List and explain several ways of forecasting future demand, including a survey of buyers intentions, composites of salesforce opinions or expert opinions, test marketing, time series analysis, leading indicators, and statistical demand analysis 12 MKTG1501 Introduction to Marketing Lecture 2 11 March 2009 5 Micro and Macro Environments Micro-environment The forces close to the organisation that affect...
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This note was uploaded on 10/20/2010 for the course ELE ABC taught by Professor Fgh during the Three '10 term at Queensland.

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MKTG1501 2009 - Lecture 2 - 3 slide handout - MKTG1501...

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