MKTG1501 Introduction to MarketingLecture 211 March 20091Lecture 2Mk tliMarket analysisand applicationsQ1: Marketing is _____.A.advertising and sellingBonly used by large firmsReview Questions from Last WeekB.C.about satisfying customer needsD.about making a profit quickly2Q2: Human needs are the same as wants.A. TrueB. False3
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MKTG1501 Introduction to MarketingLecture 211 March 20092Q3: Wants become demands only when supported by:4Q4: Customers judge product values and costs_____.5Q5: Customer Satisfaction is linked to quality.A. TrueB. False6