lecture3socialcongnition

lecture3socialcongnition - SocialCognition...

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Social Cognition
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Shift in perspective (paradigm shift) “’ Assumed: people are motivated to know world  accurately (cold cognition, information processors) More recently, emotion, bias, motivation Schema – def’n Schemas: organize, affect  attention/interpretation/memory
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Social Cognition   (Pp. 66-67) Social cognition refers to the  processes by  topics include schematic processing,  reconstructive memory, reasoning,  problem-solving, counterfactual  thinking, stereotyping, among others
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Schemas are schema are mental  representation of objects or categories  of objects. schemas  aid  in the  categorization  of  events (it tells you what sth is) schemas  aid  in the  predictability  of  events schemas  influence  our  interpretation  of events
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Integrates cognition/information processing (i.e.,  encoding, representation, retrieval) with social  (influence) Example: Higgins’ Communication Game Model What can be more     social than     communicating?
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Reconstructive Memory   (Pp. 76-77) Memory is  fallible  and  susceptible  to  influence.(memory has bias. when  we recall our memories we were  actually telling story that based on  reconstruct the scene.) Reconstructive memory involves  rebuilding  the mental  past  based on  cues estimates , and  likelihoods
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Constructive memory (perceived)        event                                          memory actually….     event       gist(labels/summary/judgments)  memory      this is a social cognition (opens to social  influence)                                                          
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Example: See a student knock books out of another student’s arms on  bus Automatic judgment – label him as a “jerk” Someone asks you to describe what you saw You “construct” memory by starting with label “jerk”(especially  as time elapses, memory for event detail fades so depend more  and more on labels/judgements)     Vs. automatic label clumsy (social cognition – labeling process- will affect memory over  time) Anything that affects labeling/summary/gist will affect memory  over time
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If someone can influence your labeling/ gisting, then they can (social) influence  your memory Study: 
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Communication Game Rules: examples: Communicators should convey the truth as they see  it Communicators should be relevant Communicators should give neither too much nor too  little information Communicators should take the audience’s or  recipient’s characteristics into account (message modification)
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Message modification- routine event Movie Telling your parents about a visit to the principal
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lecture3socialcongnition - SocialCognition...

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